Hear the Untold Story of Detroit’s Brewing History in This New Podcast

Plus, 10 facts about the city鈥檚 beer scene you may not know

detroit brewing history

Until the craft beer movement emerged, Billy Wall-Winkel鈥檚 generation knew beer to mean pretty much three things: Bud, Miller, and Coors. So, the metro Detroit native and Detroit Historical Museum assistant curator was fascinated when he explored the depths of Detroit鈥檚 brewing history.

鈥淚t wasn鈥檛 something trendy. It was a tradition, and not a lot of people know that,鈥 he says. 鈥淚n Detroit, we tend to get stuck on cars, and the history beyond that gets drowned out.鈥

But the Detroit Historical Society is working to fix that, with its new podcast, Untold Detroit. The show follows a serialized format consisting of six-episode seasons, each exploring an overlooked areaof Detroit鈥檚 heritage.

As host of the podcast, Wall-Winkel kicked things off with 鈥 you guessed it 鈥攂eer. Untold鈥檚 first season chronicles the history of Detroit鈥檚 brewing industry, stretching all the way from French colonization to the modern, craft-beer boom. The podcast was released shortly after the introduction of the Detroit Historical Museum鈥檚 latest exhibition, Detroit鈥檚 Brewing Heritage. It offers an auditory complement to the collection of historical artifacts and vintage photos.

Listeners will enjoy interviews with today鈥檚 brewing heavyweights, including John Stroh III of Stroh鈥檚 Brewing and Larry Bell of Bell鈥檚 Brewery, as well as historians and other industry professionals. One of Wall-Winkel鈥檚 personal favorite moments is a conversation with John Lenardos, owner of Motor City Brewing Works. 鈥淢otor City brews Ghetto blaster, which was the first craft beer I鈥檇 ever seen,鈥 Wall-Winkel says. 鈥淪o, knowing the story behind that was fascinating to me.鈥

What鈥檚 up after beer? The podcast鈥檚 second season will dive into Detroit鈥檚 musical legacy. Motown, of course, is a huge part of that legacy, but Wall-Winkel is especially interested in the city鈥檚 often-overlooked contributions to techno. 鈥淭he story of Detroit techno is really well known outside of the United States 鈥 especially in Europe,鈥 he says. He hopes to release the new season in February 2022.

Untold Detroit is available on all major podcast platforms, including ,听, and听.听


Quirky facts about brewing in Detroit

Here鈥檚 some of what we learned listening to the first season of Untold Detroit.听听

1. In 1706, Joseph Parent became Detroit鈥檚 first brewmaster.

2. Antoine de la Mothe Cadillac, the founder and attendant first commander of Detroit, sequestered a chunk of Parent鈥檚 product for himself 鈥 for free, of course.

3. Early brewing in Detroit resembled modern home brewing. It was small in scale, used primarily amateur-grade equipment, and focused on easy-to-make styles, such as ales, stouts, and porters.

4. Ales and stouts became Detroit鈥檚 drinks of choice following Britain鈥檚 takeover of the city in 1763.

5. Ales fell out of favor around 1860, after German immigrants introduced the lager.

6. Bernhard Stroh intended merely to pass through Detroit on his way to Wisconsin, but he liked the city so much he decided to stay. He was the founder of the Stroh鈥檚 Brewing family, once the nation鈥檚 third-largest brewer.

7. Detroit鈥檚 beer industry grew with the city鈥檚 rapidly expanding population, and in 1879, its brewers produced 3.5 million gallons of beer. That鈥檚 30 gallons for every Detroiter.

8. In the early 1900s, Detroit鈥檚 breweries bought up local saloons, trying to ensure that only their beer would be served.

9. Many saloons at that time provided complimentary meals to patrons who ordered beer on their lunch breaks.

10. By the time Prohibition was repealed in 1933, Stroh鈥檚 Brewing was the last operational brewery in Detroit. It survived by selling pop, ice cream, dealcoholized beer, and 鈥淢alt Extract Kits.鈥 The name provided legal cover for the actual product 鈥 a set containing all the necessary ingredients for home brewing.