Busted Bra Shop is Opening a New Location in Rochester Hills

The store will be the boutique鈥檚 fifth location
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busted bra shop
Lee Padgett, owner of Busted Bra Shop, photographed outside the boutiques new Rochester Hills store. // Photograph courtesy of Busted Bra Shop

Busted Bra Shop is expanding once again. The independent bra boutique, which got its start in 2013 in Detroit鈥檚 Jefferson-Chalmers neighborhood, is debuting its new store in Rochester Hills next week. It is Busted鈥檚 fifth shop.听听

鈥淭his fifth location is extra special to me,鈥 says Lee Padgett, owner of Busted, in a press release. 鈥淲e鈥檝e all been hiding in our homes for the past year due to COVID-19. It鈥檚 time to get off the couch and get dressed again, and that includes your undergarments. People have been knocking on the door wanting to come in, even during our construction.鈥

Known for its inclusive sizing, Busted offers bras in band sizes 28-56 and cups A-O, panties in size XS-10X, lingerie in sizes XS-4X, and shapewear in sizes S-6X. It carries brands from all over the world 鈥 including the luxury French brand Empreinte and Rochester Hills鈥 native Dita Von Teese鈥檚 lingerie line. The store also carries hosiery, a small selection of swimwear, and men鈥檚 underwear, and it offers bra fitting services.

鈥淭he right undergarments make all the difference in your look,鈥 Padgett says in a press release. 鈥淎ll of our custom fitters go through extensive training to make sure they get our customers the right product at the right size.鈥

The new Busted boutique, located in The Village of Rochester Hills at 136 N. Adams Road, will open its doors on April 28 with a 10 a.m. ribbon-cutting ceremony. To commemorate the store鈥檚 debut, Busted will raffle off bra and panty sets from the brands Elomi, Fantasie, Freya, and Goddess every day during the grand-opening week. The store will also donate a portion of its first-month profits to Neighborhood House, a food pantry in Rochester that serves over 3,000 local households annually.

Along with the Jefferson-Chalmers and new Rochester stores, Busted also operates locations in Detroit鈥檚 New Center neighborhood, Chicago鈥檚 Hyde Park neighborhood, and Ann Arbor. Prior to the opening of the Rochester Hills shop, the Ann Arbor shop was the most recent addition to Busted鈥檚 lineup; it opened in late 2020.

Due to the pandemic, all the boutiques are open by appointment only. Customers can reserve a spot online.听听

For more information, visit听.听