Strings Attached

Guitar maker leaves Los Angeles and heads to Detroit. And no, it鈥檚 not a song title.
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Last fall, readers of a local real estate website were agog. A noteworthy stone home in Detroit鈥檚 Old Redford neighborhood found a buyer. But those who know and love high-end guitars also took note.

The new owner was Gabriel Currie, founder of the then-Los Angeles-based Echopark Guitars. Not only was the craftsman/luthier (maker of stringed instruments) buying the house, but he was also moving his family and some staff to Detroit to set up shop.

Echopark guitar buyers aren鈥檛 exactly garage-band hacks (unless they鈥檙e trust fund babies). Base models start near $2,400, but the sky鈥檚 the limit 鈥 try $14,000-plus 鈥 for individual 鈥渙ne-offs.鈥

Consider a few Echopark customers. Aerosmith鈥檚 Joe Perry owns a dozen-plus models. Jackson Browne is both a fan and friend. Detroit-area natives Dean Fertita (Queens of the Stone Age, The Dead Weather) and Joe LoDuca (a movie score composer) are also on Currie鈥檚 A-list.

And that鈥檚 just scratching the woodwork.

Echoing the Spirit of Leo

Currie didn鈥檛 start making guitars out of nowhere. In the late 1980s, he apprenticed at G&L. The 鈥淕鈥 stood for George Fullerton. But it鈥檚 the 鈥淟鈥 that tugs guitar-lovers鈥 heartstrings. As in Leo Fender.

Fender is to electric guitars what Henry Ford and Louis Chevrolet were to autos. It鈥檚 one of rock 鈥檔鈥 roll鈥檚 iconic brands (the other being Gibson, which started in Kalamazoo).

When Fender died in 1991, it was the end of an era. Currie went into Fender鈥檚 inner sanctum to 鈥渉ave a moment,鈥 he says. 鈥淚 read his notes. Sat in his chair 鈥 鈥 In a dusty crawl space, he found a guitar body template. He asked the company owners if they wanted it.

鈥淭hey said, 鈥楾ake it.鈥 鈥 Currie did, and he used random parts lying around his house to fashion a guitar. 鈥淚 still have it,鈥 he says. 鈥淚 pawned it a couple times. 鈥 It was under my dad鈥檚 bed for a while.鈥

Making a saleable version had to wait.

Currie left G&L to work with guitar guru Tak Hosono. But it wasn鈥檛 satisfying. 鈥淚t felt like reinventing the wheel,鈥 he says. 鈥淚 sort of felt like a used car salesman. I saw the trajectory of working guitar shows with a nametag and a badge and somebody else鈥檚 logo on your shirt.鈥

He went into woodworking, doing historical renovations. 鈥淵ou dream to be a fireman, guitar rock star, a baseball player,鈥 Currie says. 鈥淵ou never think you鈥檒l grow up to be a plumber or carpenter.鈥

Adulthood set in; then marriage; then a child. Construction provided a decent paycheck. But after Currie was injured in a fall off some scaffolding, he considered his future. Work through the pain? Become a general contractor?

A light went on. Those guitars! With a credit card and encouragement from his spouse, Dawn Howdershell, Echopark Guitars was born with the 鈥淐larence鈥 model 鈥 an homage to Clarence Leo Fender鈥檚 birth name.

Getting His 鈥榃ings鈥

The 2008 economy wasn鈥檛 rocking, and the boutique guitar industry was peaking. But Currie forged ahead. 鈥淚 knew what a good guitar should play like and feel like and react like,鈥 he says, and it鈥檚 not merely aesthetics. 鈥淚t鈥檚 not a belt buckle or a f***ing hat. It鈥檚 a canvas. You should keep it at home and play it [to] inspire you in your darkest moments.鈥

He shared prototypes with friends in working bands and asked for feedback. He fiddled and tweaked. A few more musicians turned customers, and word-of-mouth began to spread.

Jonny Wickersham from Social Distortion used an Echopark model on a Guitar Center Sessions on Direct TV. Somewhere along the line, Brad Whitford of Aerosmith got interested.

But Currie wanted to meet him first. 鈥淚 want to have this conversation with [a customer] before shipping them the guitar,鈥 he says.

Currie went to meet Whitford when Aerosmith was recording, and brought along a few guitars, including one he had in mind specifically for Whitford鈥檚 bandmate, Joe Perry.

Then Aerosmith producer Jack Douglas showed up, Currie says. 鈥淛ack and I hit it off.鈥 After playing the instrument, Douglas told Currie, 鈥淚t makes every other guitar in this place sound like firewood.鈥

鈥淚 was like, whoa! This was the guy who recorded f***ing [John Lennon鈥檚] 鈥業magine,鈥 鈥 Currie says. 鈥淲e got into some lengthy conversations.鈥

Echo Park Guitars Relocated to Detroit from California. Custom Made high end Guitars

The next day Currie got a call: Joe Perry wanted to meet him. 鈥淚 just sh** my pants,鈥 he says. 鈥淚 [had been] dreaming about this since I was 8 years old and dropped a needle on the first Aerosmith record.鈥

Currie brought a few guitars to the studio. 鈥淚 don鈥檛 even think I had proper cases for them,鈥 he says. 鈥淚 walked in and just handed it to him [Perry]. There was like this huddle around us. 鈥μ Then Jack says, 鈥楲et鈥檚 plug that thing in!鈥 鈥

The guitarist began recording tracks, and Currie found himself sitting in the control room with Douglas and Aerosmith singer Steven Tyler.

鈥淚 start asking every question I ever wanted 鈥 How much drugs did you waste? What were the amps you used? 鈥 Who played drums on that? Gotta be you, right Steven? 鈥 The feel is different.鈥

Tyler said: 鈥淵ou鈥檙e a f***ing nerd, man!鈥

Currie hung out in the studio with the band for several days. Echopark Guitars was on its way.

You鈥檙e Moving to Detroit?

So how did Currie settle on Detroit?

First, the cost of living in L.A. is awful. 鈥淚 don鈥檛 want to put $400,000 into a box in the suburbs and still deal with traffic and shi**y air,鈥 Currie says.

They wanted a real home for their child. They checked out Texas. Then New Mexico. And Colorado.

鈥淚鈥檇 been hearing for years about Detroit 鈥 it鈥檚 a rock and roll town [but] I didn鈥檛 want it to make sense because I鈥檓 from Los Angeles.鈥

A geologist friend originally from Flint showed him around. Checking out venues like The Ravens Club, Currie became 鈥渋ntrigued and impressed.鈥

Then a real estate listing for the Old Redford place came up. Could this be the house? With all the (mostly false) legends about getting a Detroit house for a 鈥渟ong,鈥 they wondered: Is this place real?

It was. And listed for under $200,000.

Currie took a red-eye flight and drove up Grand River Avenue on a gray morning. When he turned a corner and saw the house, 鈥淚 sat on ground for a couple minutes,鈥 he says. 鈥淚 think I actually cried.鈥

Once inside, he could tell that, like his guitars, this house was custom-made for somebody.

He struck up a conversation with the agent. He hit if off with the owners. It was a done deal.

Since buying the house, Currie has rented a shop minutes from home (nothing like that Los Angeles commute) and assembled a team of L.A. colleagues 鈥 master luthier Jim Duggan and amp expert Eric Bernstorff 鈥 plus metro Detroit鈥檚 Jason Portier.

Customers tend to like Currie. Rather than cranking out cookie-cutter, mass-produced guitars, he prefers working closely with an artist to create the instrument of their dreams. 鈥淚 want them to lose sleep over what they want,鈥 he says.

Ask Detroiter Joe LoDuca, who studied music at the University of Michigan, Wayne State University, and in New York and then traveled as a jazz artist, before finding even more work as a movie/TV composer (he created soundtracks for Xena: Warrior Princess听 and American Gothic as well as the Ash vs Evil Dead series).

LoDuca first heard about Currie while looking for a particular, historic instrument.

鈥淓verybody appreciates that Leo Fender and Les Paul got it right the first time,鈥 LoDuca says. 鈥淏ut he [Currie] takes it to another level. 鈥淲hen it was done, it was everything I wanted.鈥

He now considers Currie a friend. 鈥淚鈥檝e just been amazed at his trajectory. One artist recognizes another,鈥 LoDuca says. 鈥淗e鈥檚 obviously a guy with a vision.鈥

Jackson Takes Action

Part of Currie鈥檚 vision involves the local community, a concept that got a huge kick-start in August.

Currie had sent pictures of his new surroundings to a friend. The friend was Rock and Roll Hall of Fame member Jackson Browne, who saw the Redford Theatre and hinted he鈥檇 like to play there.

Sure, Currie thought.

Browne tells it this way, in a press release: 鈥淒etroit has given us so much 鈥 some of my favorite cars, and a lot of my favorite music 鈥 Motown, Glenn Frey. When my friend [Currie] told me he was moving his guitar factory 鈥 I was intrigued 鈥 here鈥檚 a guy from the same neighborhood in L.A. that I鈥檓 from, and he鈥檚 moving to Detroit!鈥

At press time, a Jackson Browne concert was scheduled for Aug. 10, with net proceeds going to support the Redford Theatre. Currie is also teaming up with the Old Redford Re-development Group to form the Old Redford Community Arts Foundation to create arts education programs for the community.

鈥淲e want to find a way to provide a way for [local] kids to have access to the arts,鈥 Currie says, adding that he was fortunate to be raised in L.A., where art programs were free. 鈥淢y parents took full advantage of that, putting me in clay animation classes,鈥 and more, he says.

Currie is bringing more to the table. He鈥檚 a 鈥減ay it forward鈥 type of person, LoDuca says. 鈥淎 lot of craftsmen choose that lifestyle as a retreat from the world. But that鈥檚 not Gabriel.鈥

LoDuca, meanwhile, dreams of the next guitar Currie might build for him. 鈥淎fter you have a taste of what [Currie] brings to the party, you want to go back,鈥 he says. 鈥淵ou鈥檙e on that quest with him.鈥

Precisely the type of customer Currie wants.