Senior Moments

Michigan鈥檚 population of residents 65 and over is steadily increasing. But businesses can tap into their experience and education rather than stressing age.
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Illustration by James Gulliver Hancock

Old is trendy. The number of Michiganians age 65-plus will rocket about 30 percent in the next few years, while other age groups dwindle. Yes, it鈥檚 those baby boomers again. And demographers are scrambling to define exactly how the pending senior tsunami will rock society鈥檚 boat.

By 2035, the number of metro Detroit residents who are 65 and over is projected to account for 24 percent of the population in Wayne, Oakland, and Macomb counties. That鈥檚 double the 12 percent in 1991. Meanwhile, state and local officials are working to retain and attract young working families amid the auto-industry meltdown. An abundance of seniors can be either a problem or resource. And the race is on to maximize the latter.

Some say 70 is the new 50. And, certainly, senior is no longer synonymous with 鈥渙ut to pasture.鈥 After all, 78-year-old Clint Eastwood engineered the box-office hit Gran Torino. At age 82, Cloris Leachman still makes movies, not to mention her feisty, raunchy, testimonial during a televised roast of Bob Saget. And Oakland County Executive L. Brooks Patterson, who is 70, opened the new year by considering a run for governor.

Then there鈥檚 Westminster鈥檚 top dog, Stump 鈥 age 70 in human years, or enough to be the AARP poster pooch. The Sussex spaniel came out of retirement in February to win Best in Show at the annual Kennel Club competition in New York.

Stump鈥檚 success symbolizes what futurists hope to do with boomers moving toward retirement: Make use of experience. 鈥淭his is going to change the character of our community,鈥 says Larry Coppard, senior consultant for the Community Foundation for Southeast Michigan. 鈥淚t鈥檚 going to create some challenges. But the flip side is there鈥檚 an enormous capacity and resource there with all these people who are retiring, who are well-educated and who have resources.鈥

For Coppard, the challenge will be to 鈥渆ngage those folks, either as volunteers or as employees in a second career.鈥 He won鈥檛 have trouble finding prospects. Michigan鈥檚 over-65 crowd will grow by nearly 3 percent a year, while the number of school-age (5-17) children in the state drops by around 1.5 percent annually through 2017, according to Citizens Research Council, a nonpartisan think tank based out of Livonia and Lansing.

鈥淏asically, the over-65 age group between 2007 and 2017 will increase by about 31 percent,鈥 says Craig Thiel, director of state affairs for the council. 鈥淎t the same time, all the other age cohorts 鈥 school age, working age 鈥 those groups all decline.鈥

Last May, the Research Council reported dark clouds over Michigan鈥檚 fiscal future, months before the national economic crisis. 鈥淭he basic conclusion of that report was: Major problems on the horizon in terms of funding services,鈥 Thiel says. 鈥淭he problems are exacerbated and even worse today.鈥

Demographer Kurt Metzger says an aging populace may be more of an issue in Michigan than elsewhere. 鈥淲e can鈥檛 seem to keep recent college graduates and can鈥檛 seem to attract 25-to 34-year-olds in any great numbers,鈥 says Metzger, director of the new Detroit Area Community Information Center. 鈥淲hile Florida is getting younger, we鈥檙e getting older. It鈥檚 interesting and worrisome at the same time.鈥

Michelle Webster, a business broker in Ann Arbor, sees signs of demographic change. 鈥淚 help people buy and sell businesses for a living,鈥 says Webster, of Marketpoint Associates. 鈥淎nything related to senior services, whether it be assisted living or medical kinds of things, we find those kinds of businesses are a quick sell.鈥

Webster also chairs the Ann Arbor chapter of Counselors of America鈥檚 Small Business, formerly SCORE (Service Corps of Retired Executives). Nationally, more than 11,000 executives 鈥 some retired, some still working 鈥 donate their time to advise businesses for free. That makes the Counselors a pioneer in tapping experience of retirees.

Another group, Great Lakes Urban Exchange (GLUE), has room for seniors in its push to revitalize the Rust Belt. Seniors bring first-hand history of what went right and wrong in the past, says GLUE director and co-founder Sarah Szurpicki.

The first boomers, born in 1946, won鈥檛 be 65 until 2011. Most will be women, extrapolating from the 2000 census, which reported that 58 percent of the over-65 crowd is female.

鈥淚t鈥檚 a huge bubble of people who are going to become seniors,鈥 says Michael C. Walker, author of the business book Marketing to Seniors. 鈥淟et鈥檚 use the age 60. By 2025, the national population of people 60 and over is going to be about 85 million. Today, it鈥檚 about 50 million. By 2030, it鈥檚 going be about 92 million. So you鈥檙e talking large numbers. There are a lot of concerns about the viability of Social Security and Medicare as this group moves through the system.鈥

Walker also sees plenty of opportunity for business as the baby boomers age, particularly in health care, financial planning, and clothing. Clothing? 鈥淲e鈥檙e finding that people today are more active, say, at age 65 and up, than they were 10 to 20 years ago,鈥 Walker says. 鈥淟eisure opportunities are far more prevalent than they were then and even earlier.鈥

Kenneth Darga, demographer for the state of Michigan, says that besides the baby boom, other factors could also play a role in the size of Michigan鈥檚 senior population. 鈥淥n the one hand, there are a lot of people taking early retirements, which would put them at risk of migrating to the Sun Belt,鈥 he says. 鈥淥n the other hand, you have the inability to sell houses and get mortgages to buy houses, inability to build houses, and that might reduce [the number of people who move]. In the recession of the 1980s, there was a decrease in out-migration of seniors to the Sun Belt. And it鈥檚 possible that could happen again with this recession.鈥

Darga adds this: Michigan tends to have net out-migration for this age group even in normal years, since many Michigan retirees spend all or part of the year in Sun Belt states. The Census Bureau鈥檚 latest estimates suggest that this net out-migration of seniors increased each year from 2003 through 2007, and then decreased in 2008 to about the same level as 2005.

Coppard, the Community Foundation consultant, urges companies to start now reaching out to seniors as a resource. When talent meets opportunity, sparks can fly, as Stump the wonder dog would confirm 鈥 if he could.