Savvy Staying Power

One Eastern Market store was ahead of its time 鈥 and is still taking the lead
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Photographs by Kristi Gnyp

There鈥檚 a shop in Eastern Market that bills itself as 鈥渢he Paris of Detroit.鈥 To get to it, you鈥檝e got to walk past meat trucks, crates of fruits and vegetables, and lots of other vendors that seem better-suited to this famous open-air destination. And yet, Savvy Chic, the longtime Eastern Market boutique with a sophisticated style all its own, is flourishing after years in the same graffiti-covered building.

鈥淧eople always tell me, 鈥楾his store is really cute! You should be somewhere else, though, like Royal Oak or Birmingham,'鈥 says shop owner Karen Brown. 鈥淎nd I always look at them and ask, 鈥榃ell, what鈥檚 wrong with Detroit?'鈥

Savvy Chic is a hidden gem, and its luster lies in Brown鈥檚 trailblazing entrepreneurial spirit. Younger d茅cor and gift boutiques in Midtown like Nora, Emerald, and Hugh, and the Detroit Mercantile Company, down the street from the market, have followed in the last few years, helping to reimagine Detroit鈥檚 retail scene. Savvy Chic, however, came to its location 16 years ago, long before Eastern Market and the rest of the city started to diversify its offerings.

香港六合彩图库资料 remains Eastern Market鈥檚 priority, says Vice President of Business Development Randall Fogelman, but businesses like Savvy Chic and other arts-and-crafts retailers will be important for the market experience going forward. It鈥檚 why the concept for the Sunday Market, expected to start next spring, will likely 鈥渇ocus on fun instead of food,鈥 Fogelman says. It aims to bring in more creative non-food retailers to complement traditional produce vendors.

Brown in many ways has set that precedent with her boutique on Riopelle, and she thrives on her passion for Detroit. Still, she acknowledges that business might be better in the burbs. But that doesn鈥檛 concern Brown, who deliberately set out to be different. 鈥淚f you鈥檙e hidden between two meat markets,鈥 she says, 鈥渨ell, then that鈥檚 a surprise.鈥

Savvy Chic鈥檚 hand-painted sign hangs in the window, inviting shoppers to enter a world far removed from the normal hustle of the market. Filled with a little bit of everything, the boutique sells clothing, specialty foods, unique kitchenware, detailed artwork, and other home d茅cor items. The sound of French waltzes and accordions fills the air.

A former student of the College for Creative Studies, Brown pays attention to every minute detail to create her signature Parisian style, an ode to Detroit鈥檚 French history. Each display is treated more like a work of art and carefully crafted to catch people鈥檚 attention. 鈥淚鈥檓 a fanatic, actually,鈥 Brown says. 鈥淚 come in and touch everything. It鈥檚 all about presentation, how it looks when a customer walks in. It鈥檚 kind of a sickness.鈥

Brown uses her store as a canvas, and is known to repaint the walls at least once a month, using soft hues of yellows, greens, browns, and grays to create an entirely new store every time someone visits. Even the floors don鈥檛 go untouched by her paintbrush, sporting faux wood and marble tile finishes.

Savvy Chic is the result of a gutsy move Brown made many years ago. She met her husband in San Diego where they opened a jazz nightclub. It was successful, but when Brown and her husband decided to divorce, she moved back to Detroit with nothing. With that entrepreneurial drive still inside her, Brown opened Savvy Chic with the goal of offering a different shopping experience in Eastern Market 鈥 and she still routinely offers patrons a glass of wine while they browse.

鈥淚 want them to feel like when they come in, they don鈥檛 want to leave,鈥 Brown says. 鈥淭o say 鈥極h, I could live here. It feels like home.鈥欌夆

Those charming ways worked wonderfully on one faithful patron, Deborah O鈥橞rien, who is now Brown鈥檚 full-time shop assistant. O鈥橞rien seems to embody the Savvy Chic style with her vintage wardrobe and laid-back attitude. She calls herself a Savvy Chic convert 鈥 someone who fell in love with the store at first glance and kept coming back religiously.

鈥淚 was standing in the market and saw the door open. I said, 鈥極h my god! It鈥檚 a store!鈥 鈥 O鈥橞rien says of the first time she noticed Savvy Chic鈥檚 fa莽ade. 鈥淚 ran over and was so happy. That was almost 16 years ago. It was like a vision from afar.鈥

Since working closely with Brown for almost four years, O鈥橞rien has fully absorbed the amount of dedication the store owner puts into her work. 鈥淚 respected (Brown) before,鈥 O鈥橞rien says. 鈥淏ut I have an enormous respect for her now that I鈥檝e seen what she does, and how much fun she has doing it. She鈥檚 really enjoying her life.鈥