A Jaden Smith-Backed Water Project Gains Traction in Flint

Within its first 50 days of operation, The Water Box prevented the use of more than 43,000 single-use, 16-ounce plastic bottles
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Jaden Smith
Dynamic Duo: Jaden Smith (left) and 501CThree collaborator, Drew FitzGerald, at the Environmental Media Association鈥檚 2019 Impact Summit in Beverly Hills. // Photographs courtesy of 501CThree

Right around the time the nation鈥檚 media and political elite began treating the Flint water crisis as a gruesome historical episode as opposed to simply acknowledging it as the ongoing problem it continues to be, a scion of Hollywood was only getting started on their efforts to end it. Jaden Smith, the 21-year-old, actor-rapper son of Hollywood power couple, Will Smith and Jada Pinkett-Smith known for his roles in The Pursuit of Happyness, The Karate Kid, and After Earth, had already donated some countless pallets of bottled water to be distributed to residents that were fearful of using the city鈥檚 contaminated tap water. But the logistical and financial challenges of a years-long water giveaway, and the monumental environmental costs that would be wrought by millions of discarded plastic bottles, prompted Smith along with his activism and business collaborator, Drew FitzGerald, to seek a better way.

Thus was born The Water Box. It鈥檚 a mobile filtration system that can quickly cleanse large
volumes of tap water. The unit was designed by Jaron Rothkop, a Royal Oak-based engineer who was collared into the project in 2017 by Smith and FitzGerald鈥檚 nonprofit, 501CThree, because of Rothkop鈥檚 longtime efforts to use technology to address resource problems around the world. 鈥淚t鈥檚 a fantastic opportunity to be able to apply things I鈥檝e learned working in some of the most remote places on the planet 45 minutes up the road in Flint,鈥 says Rothkop, president of The Last Kilometer, a Sterling Heights-based nonprofit focused on clean energy policy and technology. 鈥淚t鈥檚 also distressing that we have these kinds of water quality problems in the United States.鈥

The first box began supplying clean water to visitors stopping by First Trinity Missionary
Baptist Church outside of downtown Flint in March, and the device has been such a success that two more were expected to be deployed around other areas of the city before summer鈥檚 end. Within its first 50 days of operation, some 5,500 gallons have been distributed, preventing the use of more than 43,000 single-use, 16-ounce plastic bottles.

鈥淲e鈥檝e kind of been tracking the progress in Flint since the beginning and supplying Flint with clean water,鈥 Smith told talk-show host Ellen DeGeneres in early June. 鈥淏ottles of water aren鈥檛 always the most efficient thing. With this system, people can come with five- or 10-gallon drums and just fill up for free in 60 seconds.鈥

Flint, infamously, began struggling with forms of lead contamination in its municipal water in April 2014 after a state-appointed emergency manager switched the source from Lake Huron to the Flint River without treating the water with chemicals that prevent corrosion of the city鈥檚 pipes. Residents complained vociferously about the smell, color, and taste and noted a range of health problems. Yet, state officials dismissed the concerns until late 2015 when a local pediatrician, Dr. Mona Hanna-Attisha, and a University of Virginia water expert proved that thousands of local children suffered dangerous levels of lead in their blood. Lead contamination is especially harmful to children as it is known to cause irreparable harm to brain development.

Jaden Smith
Meet The Water Box: The filtration system of The Water Box uses proven methods to reduce the presence of lead and harmful bacteria in water. The machine is portable and easy to use, and said to be able to deliver clean drinking water at the rate of 10 gallons per minute. The filtration system has four steps. A 5-micron filter first removes large sediment and bacteria, then, a carbon filter is designed to remove heavy metals such as lead. The 1-micron filter removes smaller, microbiological contaminants, and finally, the ultraviolet filter protects the water against all microbiological materials.

The world was riveted by the calamity in Flint throughout 2016, but interest and donations waned after the water supply was switched back to Lake Huron, and city, state, and federal authorities began to tout an ambitious effort to replace lead pipes throughout Flint. An unceasing parade of both Hollywood and political royalty flocked to the city to show their concern when the crisis was leading the news, but Smith has become one of few who鈥檝e remained consistently involved, shares Catrina Tillman, the wife of First Trinity鈥檚 pastor. 鈥淢any celebrities have used the Flint crisis for their own public relations,鈥 she says. 鈥淛aden Smith is serious. It鈥檚 not over with him and he doesn鈥檛 see it as about him. He has shown real commitment.鈥

While the Michigan Department of Environmental Quality insists the city鈥檚 tap water is now safe, many residents remain both terrified and very distrustful. 鈥淭oo many public declarations about the safety of the water have been proven to be wrong,鈥 says Rothkop. 鈥淭hey were being told the water was safe to drink even when foul-smelling water that burns their skin was coming out of the tap, so that left them questioning any official version of the safety of the water.鈥

Smith, FitzGerald, and Rothkop knew trust would be key, which is exactly why The Water Box program includes money to test for lead content and acidity on site every time the machine is used and for microbiological contaminants via a private certified lab every two weeks. A more intensive, comprehensive test of water quality is also done every quarter. All of the test results are posted online at .

Rothkop estimates the first box will cost $50,000 this year to operate 鈥 that includes the price of the unit, replacement filters, testing, and also the host鈥檚 water bill 鈥 but that device design changes will lower future initial costs and the ongoing expenses after the first year will fall significantly. 鈥淚t鈥檚 made with common commercially available parts. Our objective was to come up with a design where anyone could buy the parts and put it together themselves,鈥 he says. 鈥淲e wanted to show that there is a better way to respond to a water emergency than relying on trillions of single-use bottles of water to be trucked in year after year.鈥

Smith has frequently used his family鈥檚 celebrity to bring attention to Flint. His mother appeared with him to unveil the first Water Box in March, and in June, his father鈥檚 production company, Overbrook Entertainment, announced plans to shoot a Flint-set murder mystery film there. With the advent of The Water Box, he鈥檚 taken that connection to a new level. 鈥淚t鈥檚 the most powerful thing I鈥檝e ever been a part of in my life,鈥 Smith says in an online video touting the invention. 鈥淭here鈥檚 still so much more work that needs to be done.鈥