Detroit’s 24-Hour Economy Ambassador Loves The Nightlife

Adrian Tonon is tasked with keeping the city鈥檚 economic resurgence ticking around the clock
2765
Adrian Tonon
The Late Shift: Adrian Tonon preps for another night on the town as Detroit鈥檚 24-hour economy ambassador.

The October evening concludes with a loud, festive, Motown-themed reception on the riverfront, the first event at the new Robert C. Valade Park. And Adrian Tonon, true to his reputation, seems to be everywhere at once: a firm handshake here, an arm around the shoulder there, an intimate conversation, a whispered aside. When someone mentions the soir茅e was organized by Tonon, Detroit鈥檚 first 24-hour economy ambassador, Harry LaRosiliere, mayor of Plano, Texas, is instantly intrigued.

鈥淐an you point him out to me, please?鈥 the mayor asks. 鈥淚鈥檝e never heard of anyone with a title like that before.鈥

He鈥檚 not alone. Most Detroiters don鈥檛 know they have an official nabob of the night, appointed last year by Mayor Mike Duggan, much less what Tonon鈥檚 duties entail. As this Detroit Country Day and Michigan State alum views it, his tasks are multifold: to sustain the city鈥檚 resurgence by making Detroit a welcoming and supportive community for creatives of all kinds; to serve as liaison between its food and entertainment businesses 鈥 particularly those operating from 6 p.m. to 6 a.m. 鈥 developers, city agencies, and the public; and to help realize the vision of Detroit becoming a true 鈥24-hour economy.鈥

So, while his title may spark images of some City Hall-sanctioned, club-hopping party poobah, Tonon is quick to note his job isn鈥檛 all fun and Greektown flames.

鈥淗ere鈥檚 what I want to make very clear: It鈥檚 not about the party,鈥 he says. 鈥淔or example, if you want to see a true 24-hour economy, go to Henry Ford Hospital. When the doctors, the nurses, the janitors get off at five or six in the morning, is there a restaurant to go to? A dry cleaner they can use? A grocery store? Or the people who work in automotive and in the factories all night? They all want quality of life. So that鈥檚 really what it鈥檚 about. It鈥檚 also to assure, hopefully, that your city 诲辞别蝉苍鈥檛 lose its mojo. That鈥檚 what I feel my primary function is.鈥

Historically, artists, musicians, and other creatives and the venues where they can perform and unwind have been essential to maintaining a city鈥檚 mojo, especially one as traditionally talent-rich as Detroit. But they鈥檙e often the first to be uprooted by development when a city begins to thrive. 鈥淎nd cities that have displaced their creative community, now they鈥檙e begging for them to come back,鈥 Tonon observes.

The ideal, he says, is to make sure that Detroit is inclusive. 鈥淵ou need more places for people to live, but you build residential in neighborhoods where there鈥檚 already an organic culture,鈥 he explains. 鈥淢usic plays late, someone buys a $300,000 condo across the street and says, 鈥楾urn that music down! I can鈥檛 sleep at night!鈥 But that music鈥檚 been there for 30 years.

鈥淲e have to be respectful of those who invest in our city 鈥 the developers 鈥 but they have to know they鈥檙e the change agent. We鈥檙e getting better as a city at saying, 鈥楬ey, developer, there鈥檚 this music venue, this cultural asset, across the street. How do we work together?鈥 Do you gauge your windows differently? Help the club soundproof its building? Because the club is what makes your neighborhood cool. And nine out of 10 developers get that.鈥

Tonon isn鈥檛 the nation鈥檚 first nighttime economy champion: New York City and Washington, D.C., for instance, created similar positions years ago. The concept of a 鈥渘ight mayor鈥 has long existed in Europe. Yet this year, Tonon has delivered a keynote address in Sydney and presented PowerPoints in Stockholm as the unique nature of his role in America鈥檚 Comeback City has attracted global attention.

He鈥檚 perfectly suited to the task. Tonon learned the fundamentals of customer service and hospitality as a reluctant child laborer in his family鈥檚 restaurant, Rina鈥檚 of Detroit, on the city鈥檚 west side. Later he joined his parents, Adriano and Rina, at their award-winning Caf茅 Cortina in Farmington Hills. Meanwhile, growing up with his 鈥渟econd family,鈥 Dennis and Trudy DunCombe Archer and their sons, instilled a passion for public service.

鈥淒ennis [Jr.] and Vincent are two of my best friends,鈥 Tonon says of the former Detroit mayor鈥檚 sons. 鈥淚鈥檝e always been very close to my family, but they took me in when I was a kid. I feel I got the desire to embrace mankind from my parents, who are very community minded, but I got the political bug from being around the Archers all the time.

鈥淏ut I鈥檒l say this,鈥 he adds, 鈥淵ou don鈥檛 choose it. It chooses you.鈥

Adrian Tonon
No Time to Rest: Adrian Tonon pauses on East Grand Boulevard, a rare break in a schedule that leaves little room for sleep.

Tonon also knows the entertainment side of the nightlife equation as co-founder of the Detroit Music Foundation and an entrepreneur who owns his own record label, Sick Em Records, co-founded with Detroit-based hip-hop artist Kid Vishis. But when Duggan announced his candidacy for mayor in 2013, the political bug chomped Tonon hard; he sought out Duggan to join his campaign team. The new mayor subsequently named him Detroit鈥檚 founding director of customer service, a title he still holds today.

鈥淲丑补迟 诲辞别蝉苍鈥檛 Adrian do for the city?鈥 marvels Rochelle Riley, journalist and Detroit鈥檚 director of arts and culture, whose mission frequently intertwines with Tonon鈥檚. 鈥淎s director of customer service, he never met a problem he couldn鈥檛 solve, and as 24-hour economy ambassador he is a vital bridge between city government, entertainers, and venues across the city. He has proved invaluable to me as we work to ensure the success of Detroit鈥檚 artists and arts organizations.鈥

Tonon works for 鈥 and alongside 鈥 the mayor鈥檚 chief of staff, Alexis Wiley. 鈥淚 think the 24-hour economy is a huge part of our future,鈥 Wiley says. 鈥淔or me, it鈥檚 supporting what he does and making sure when people come to Detroit, they feel they get the support they need. That 诲辞别蝉苍鈥檛 happen in a lot of cities, and it hasn鈥檛 happened a lot in Detroit. We鈥檙e trying to change that.鈥

Indeed, on a night that both Tonon and his young assistant, Jabari Jefferson, describe as 鈥渢ypical,鈥 the 24-hour man will be part diplomat, part negotiator, part advocate 鈥 just like any other ambassador. After closing down the Conference of Mayors event, Tonon:

Races into the Rattlesnake Club to meet and greet Michelle M眉ntefering, German minister of state at the Federal Foreign Office. Tonon was to be part of the dinner party for the visiting M眉ntefering, but the mayors鈥 party took precedence.

Stops by a Congress Street nightspot to commiserate with the owner, whose business is being severely disrupted by a private construction firm that has ripped up the streets around him. Tonon promises to review construction permits and do what he can.

Jumps into the Townhouse Detroit restaurant to surprise assistant general manager Bryan Moody with a City of Detroit Certificate of Recognition praising him for his 鈥渆xcellent customer service and continued work as a leader in strengthening our workplaces.鈥

Drives through several Detroit entertainment districts, monitoring the noise levels with a decibel meter app on his phone. In Greektown, he checks in with a number of business owners whom he helped form a coalition to work with Detroit Police to reduce the street incidents that have beset the district in recent years. 鈥淲e decided it was time to do something more unified and proactive,鈥 says Yanni Dionisopoulos, owner of the Golden Fleece restaurant and co-owner of Exodus Rooftop Lounge.

His assistant, Jefferson, a Detroit native and Henry Ford Community College freshman, has been so inspired watching Tonon at work that he plans to pursue a political science degree and bring his knowledge back to his hometown.

鈥淗e鈥檚 a one-in-a-million guy,鈥 Jefferson says, out of Tonon鈥檚 earshot. 鈥淓verything he knows about public service, about hospitality. I鈥檇 say he鈥檚 one of hardest workers in our city government, no bias.鈥

Tonon admits he 诲辞别蝉苍鈥檛 know how long he can maintain his nonstop pace, especially as the father of four, but for now, he finds his job too fascinating to leave. 鈥淵ou鈥檙e inspired by the work,鈥 he says, 鈥渁nd I don鈥檛 take it for granted.鈥

But glamorous? Not always.

鈥淪leeping has become like a job,鈥 Tonon laments. 鈥淚 have to schedule it. The other night I said, 鈥榊ou鈥檝e got to be in bed by this time,鈥 and by the time I got home I missed my window. I slept in my suit that night.鈥